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The Content Byte


Nov 20, 2022

Imagine if you could ask your client to record 7 minutes of audio for you on a specific topic - which you could then transcribe and turn into all kinds of written content for them? That's the system copywriter Rananda Rich from The Ink Rat devised, and it's a genius way to save time and get the information you need for client projects, be that a blog post, email funnel, series of social posts or another form of content they're after. In this episode, we chat to Rananda about:

  • How her 'Sparticles' service started - and how it's evolved
  • What clients think of it and how it helps her own workflow
  • The kinds of content she creates with client-supplied audio
  • Repurposing audio from podcasts, webinars, Zoom meetings
  • Creating a system for storing / managing the audio
  • Other services you can offer like SEO and metadata
  • Rananda's favourite tools and services

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