Feb 28, 2022
How good are you at following up on story pitches or with new clients? If you could do better, you're in good company: apparently, 48 percent of us never make a single follow-up attempt. Another 44 percent follow up, but give up after one follow-up call. And yet, 80 percent of sales require FIVE follow-ups! In...
Feb 21, 2022
Collaborating with other freelancers or small businesses can be a rocket-launcher to growth you couldn't achieve otherwise. Trouble is, it's tricky to get it right, and to know how to approach other brands you might like to team up with. In this episode, we chat to Jess Ruhfus from Collabosaurus, a match-making,...
Feb 13, 2022
If you’re a writer thinking about edging into UX, you’ll find this episode with UX copywriter Susan Reoch both fascinating AND super helpful. We chat to Susan about:
+ What UX actually means and how this emerging area is a great one to consider if you’re a writer looking to upskill
+ Where microcopy fits in to...
Feb 7, 2022
How do you go from freelancing to running your own content agency? Great question - and in this episode it's one we put to Crucible Content's Jac Taylor, who talks us through why she decided to scale her business, how she did it, the challenges she faced and the digital tools she swears by.