May 31, 2021
We've all downloaded a lead magnet or two (those irresistible freebies offered on a website in exchange for your email address). But what makes a good lead magnet? How much should you charge to a client to write an ebook or white paper? In this episode, we talk about:
- Lead magnet basics - what are they and why are...
May 23, 2021
This week Rachel and Lynne decided to mix it up and have a bit of fun. Inspired by an email that Rachel received from a client, we talk about some of the hilarious feedback we have had from clients and editors because you have got to laugh sometimes - or it could all get you down. We have a few classic comments of our...
May 17, 2021
How DO you get customers and build a solid financial footing when you’re starting out as a freelancer or small business (or are stuck in a slow patch)? This week, we chat to Rounded co-founder and COO Oliver Garside about the strategies they used, and how they might relate to freelancers seeking clients and customers....
May 10, 2021
If most of the jobs you take on are completing pieces of content for a client - and you want to do more - then this week's episode is for you. Getting stuck into the strategy for a client, advising them on how to improve or repurpose their content (or even scrap their current strategy and create something better), isn't...
May 2, 2021
While your own freelance website is very important, optimising your Google My Business (GMB) profile is absolutely critical if you want to maximise your visibility online and bring warm leads your way. In this episode, we chat to digital marketing consultant Katie Hull about how to make your GMB profile the best it can...