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The Content Byte

Jul 5, 2020

Want to know how to harness the power of the LinkedIn platform in order to get noticed / find more clients? In this episode, self-confessed LinkedIn nerd and technical copywriter John Espirian shares a heap of valuable tips and tricks. Listen in for essential profile tweaks, the kind of content to write (and why the...


Jun 28, 2020

Ever since we read about Bill Gates' penchant for think weeks - a 7-day solo stay to read, think and come up with ideas without distractions - we've loved the idea. In this episode, we talk about how to plan your own 'think week' for your business, what to take and whether you should invite a co-thinker along with you.


Jun 22, 2020

We talk to content marketing queen Jennifer Goforth Gregory about moving from journalism to content marketing, why it's so important to have niches, positioning yourself to clients and agencies as a subject matter expert and her three-pronged approach to marketing yourself. She also shares a rough script on how to write...


Jun 14, 2020

New to interviewing people for stories or content pieces? Or perhaps you've been interviewing people for a while but want to get better at it? In this episode, we talk about why it's such an important skill (and one in danger of being lost) and our tips for doing a great interview.


Jun 8, 2020

In today's episode, we talk to Claire Bradley, Head of Content at content agency Suddenly (an off-shoot of News Corp). She talks to us about what content marketing clients want, what she looks for in good freelancers, transferrable skills journos have that they can bring to content marketing and much more.